Pop-up
Store in Popular Santa Monica Mall to Showcase Tastings from the
Cheeses of Europe, A Photo Exhibit Featuring Cheese, and Cheese for Sale
at Special Prices
Turophiles rejoice -- after successful pop-up cafes in San Francisco, Chicago, Seattle, Miami, Austin and New York, the Cheeses of Europe are coming to Los Angeles! On Friday, January 16, the Cheeses of Europe will be showcasing delicious cheese offerings at a free
pop-up event in Santa Monica. The event, which is open to the public,
will be held in the Central Plaza at Santa Monica Place, and cheese
companies from France will offer samples of more than fifteen different
types of European cheeses. Additional highlights will include a photo
exhibit showcasing sexy ladies who love cheese (Les Filles à Fromages), visuals from the newly launched “Make it Magnifique” communications campaign, and cheeses for sale at discovery prices.
Santa
Monica Place, a popular high-end shopping mall, is located at the south
end of the famous Third Street Promenade, and is two blocks from the
beach and Santa Monica Pier. The Cheeses of Europe event will be held in
the airy Central Plaza area of the mall. As a tribute to the year-round
pleasant weather that Los Angeles enjoys, this marks the first-ever
outdoor pop-up event for The Cheeses of Europe.
Upon
entering the courtyard, attendees to the pop-up event will be greeted
with a selection of images from photographer Thomas Laisné, displayed
like totems. Featured in the collection are Les Filles à Fromages, a group of women who combine elegance with a passion for gourmet cheese. http://en.lamilkfactory.com/gallery/previous-exhibitions/exposition/les-filles-a-fromages/
WHEN: Friday, January 16, 2015
TIME: 11 a.m. to 7 p.m. (event is open to the general public)
WHERE: Santa Monica Place; 395 Santa Monica Place, Santa Monica, CA 90401 (at the end of Third Street Promenade)
COST: FREE!
“Los
Angeles has become one of the best food towns in America,” states
Laurent Damiens, Communications Director at CNIEL, the French Dairy
Inter-Branch Organization. “It’s very cutting-edge when it comes to
introducing new dishes and creating new food trends, and we feel now is
the perfect time to present our delicious European cheeses to the
people of LA and California.”
Damiens
and multiple representatives from the respective cheese companies will
be present to answer any questions attendees may have about the European
cheeses. Mounia Briya, the official spokesperson for Les Cercle
Officiel des Filles à Fromages, www.cercleofficieldesfillesafromages.com) will also be on hand to provide guidance regarding Les Filles à Fromages.
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