Casting Erases Standard Modeling
Image Boundaries by Matchmaking
Brands with Real People
New York, NY (January 29, 2014) –
The Fashion Hero, created by Beauty World Search,
is an International casting event with a quest to define
real people as a healthy and true portrayal of what is
beautiful within the fashion industry. The online and live
castings will provide aspiring models worldwide the chance
to represent an array of famous brands which will include
Mexx, Planet Beach, Tocara, Nina Ricci, Trussardi,
Esprit Eyewear, SO Original, Laboratoire Dr. Renaud,
amongst other globally well-known names. The
website allows participants of all genders, ethnicities,
shapes and sizes, between the ages of 16 to 40 to enter
to win a chance to appear on the aired Finale Television
Show taking place on locationat The Grand Sirenis Riviera
Maya Hotel & Spa in Mexico in November 2014. A panel of judges will make their final
decisions on which
models will become their new fashion brand ambassador model via the
televised show. The voting period for the global competition will
last from February 1-September 30, 2014, while during the months of
February through July, the top 5 voted-on profiles of each month will
be automatically selected for the Grand Finale. Models can enter
into the competition directly from The Fashion Hero Website
athttp://thefashionhero.com/
The Fashion hero is dedicated to healing the fashion industry and is
working to quickly eliminate the 5’9" model standard, or bone thin.
The movement strives to promote healthy models, real faces, and a
wide range of ages where the statement is clear that it is not too
late to achieve a dream that was once limited to a select few – the
term beautiful holds a different meaning to each individual. The
Fashion Hero television show has been picked up for syndication and
will be airing at the beginning of 2015.
"I want nothing more than to prove to each and every one of these
participants that it is absolutely possible to push the boundaries of
the modeling industry," begins Caroline Bernier, CEO of The Fashion
Hero. "It is The Fashion Hero's goal to break barriers and bring
forth the faces of healthy human beings to represent these
internationally acclaimed brands. I want to erase the thought pattern
that young girls and grown women need to starve themselves; need
plastic surgery, breast or cheek implants at 14 years old to emulate
the looks of the models they see in mainstream media."
CEO Caroline Bernier has been a prominent force in the fashion
industry for over 25 years. Having previous clients which included
Guess, Victoria's Secret, Hawaiian Tropic and Star Search, Bernier
has witnessed the transformation of the fashion industry into one
whose main focus is blurred. With the help of sponsoring brands which
includes Al Shakour, Kärv, Pajar and Moose Knuckles, The Fashion
Hero will select the Top 40 entered candidates, based on votes from
the public, from 80 participating countries to receive a professional
photo shoot and portfolio. During the Grand Finale which will be
filmed in Riviera Maya, Mexico, 12 candidates will be selected and
take part in an array of promotional campaigns and advertisements,
essentially becoming “the faces” of these internationally
acclaimed brands. Her goal is to break real faces in to the industry
in an extremely unique way.
"We see how the industry today has set impossible standards for our
younger generations to live by. We are not looking to train these
women how to be beautiful, to pose, or to smile with their eyes. We
are celebrating real people and individuality. Brands are saying yes-
we want your face because it looks like my sister, my daughters or
the woman riding on the train that has the sparkle in her eye to be a
model. We are bringing real into an industry that can often veil real
with Photoshop and unhealthy messages."says CEO of The Fashion Hero,
Caroline Bernier. "We need to promote healthy models with healthy
lifestyles, not those who have been airbrushed and photo-shopped to
unattainable beauty. It can only change if we find those brands
willing to do so, and we have found that there are many. These models
are in reality... the real consumers of brands."
For more information on The Fashion Hero and how to participate,
visit
http://thefashionhero.com/ .
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