NESTLÉ USA AND SUPERIOR GROCERS COME TOGETHER
TO BENEFIT LOCAL CHAPTERS OF BOYS & GIRLS CLUBS OF AMERICA
Companies Collaborate to Promote Nutrition, Health & Wellness
among Club Members and Community at Large
GLENDALE, Calif. (April 14, 2014)—Nestlé USA, under its
El Mejor Nido (“The Best Nest”) platform, and
Superior Grocers today announced the launch of a campaign specifically designed to help families in the Los Angeles metro area prepare and
enjoy healthier, balanced meals at home. As part of the campaign, 10 local chapters of the
Boys & Girls Clubs of America will also receive a total of $50,000 in donations to help strengthen their efforts to provide nutrition education to
its members.
From April through December 2014,
consumers will see English- and Spanish-language communications about
creating easy and affordable balanced meals inside 41 Superior Grocers
stores throughout Los Angeles. These include multi-brand
displays, valuable instant- and mail-in-rebate coupons, flyers with
easy-to-prepare meal ideas and recipes, and more. Some of the helpful
tips featured in the in-store communications include:
□
Round Out Frozen Entrees.
Frozen prepared meals are time-savers and can be a part of an overall
healthful diet, if they’re served with a side salad, whole
wheat bread, a serving of fruit, and/or a glass of milk. Nestlé offers a
variety of nutritious products the whole family can enjoy like
STOUFFER’S® Lasagna, DIGIORNO® RISING CRUST® Pizza and HOT POCKETS®
brand sandwiches.
□
Buy Ripe Produce.
Fresh fruits and vegetables are essential to a healthy diet. Consult the grocery store’s ads, like Superior Grocer’s circular,
to check what produce is on sale, as this means it’s at its ripest
stage and will likely be the most nutritious – and flavorful. Because
ripe produce won’t last long at home, make sure to eat it quickly, or
clean, cut them up and freeze them in plastic
bags for future use.
□
Buy Whole Chickens. Chicken is a good, lean protein for soups,
enchiladas or grilling. To save money, buy whole chickens and cut them up yourself, instead of buying pre-packaged chicken pieces.
□
Choose Frozen Fruit Instead of Canned.
If you’re craving
out-of-season fruit, opt for buying bags of frozen fruit vs. cans, which
are typically high in sugar. If you still want a touch of sweetness,
drizzle some NESTLÉ® LA LECHERA® Fat-Free Sweetened Condensed
Milk on top of the thawed fruit.
“Most people understand the need to
incorporate nutrition, health and wellness into their daily lives, but
unfortunately many feel like they don’t have the time or resources to do
so,” Margie Bravo, Multicultural Marketing Manager
for Nestlé USA. “That’s why it was important for us to leverage our El Mejor Nido
platform and collaborate with Superior Grocers to create this
program, giving Hispanic families in Los Angeles what they need to make
healthier meals at home.”
“Every day, thousands of consumers come
to our stores throughout Southern California and are faced with the
decision of what foods to buy for their families. Combined with our
commitment to providing the best quality and freshest
products possible, we know this program will help our customers ‘Set
the Table’ for healthier meals at home,” said Mimi Song, Chairman &
CEO of Superior Grocers.
As part of the “Set the Table” program,
10 Boys & Girls Clubs in the Greater Los Angeles area will receive
monetary donations totaling $50,000 to aid in their efforts to educate
their members on healthy eating habits. Additionally,
Nestlé USA and Superior Grocers will sponsor dinner events at select
clubs where families will enjoy a complimentary healthy meal together,
receive cost- and time-effective tips on how to prepare a balanced meal
at home, participate in raffles and more.
“We’re very grateful to Nestlé USA and
Superior Grocers for their continued support of our 26 local clubs in
the Los Angeles area that currently serve over 140,000 children and
their families in need, 80% of which are of Hispanic
descent. This donation will help us continue providing guidance to our
members so they can improve aspects of their lives, including eating
more healthfully at home,” said Mary E. Hewitt, Executive Director of
the Los Angeles County Alliance for Boys & Girls
Clubs of America.
Over the last 15 years, Nestlé USA has
supported Boys & Girls Clubs of America by encouraging its employees
to volunteer their time at local chapters, as well as by providing
monetary and product donations to the clubs. Superior
Grocers also has a strong history of being an active community
supporter of many youth programs and charity organizations for over 30
years.
About Nestlé USA
Named one of “The World’s Most Admired
Food Companies” in Fortune magazine for seventeen consecutive years,
Nestlé provides quality brands that bring flavor to life every day.
From nutritious meals with LEAN CUISINE® to baking
traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious,
convenient, and nutritious food and beverages that make good living
possible. That’s what “Nestlé. Good Food, Good Life” is all about.
Nestlé USA, with 2013 sales of $10 billion, is part of
Nestlé S.A. in Vevey, Switzerland — the world’s largest food company
with a commitment to Nutrition, Health & Wellness — with 2013 sales
of $99 billion. For product news and information, visit Nestleusa.com
or Facebook.com/NestleUSA.
About Superior Grocers
Superior Grocers is one of the largest
independently-owned chain of grocery stores serving Southern California
since 1981. It currently operates 42 stores and it prides itself on
providing Superior Quality, Superior Savings and
Superior Value to the communities that it serves. Superior Grocers also
believes in hiring from within its communities of service and is
dedicated to engaging with local schools and non-profit organizations to
promote a good education and health & wellness
programs to benefit youth and its families. For more information about
Superior Grocers, please visit
www.superiorgrocers.com.
About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls
Clubs of America (GreatFutures.org) has enabled young people most in
need to achieve great futures as productive, caring, responsible
citizens. Today, more than 4,000 Clubs serve nearly 4
million young people annually through Club membership and community
outreach. Clubs are located in cities, towns, public housing and on
Native lands throughout the country, and serve military families in
BGCA-affiliated Youth Centers on U.S. military installations
worldwide. They provide a safe place, caring adult mentors, fun,
friendship, and high-impact youth development programs on a daily basis
during critical non-school hours. Priority programs emphasize academic
success, good character and citizenship, and healthy
lifestyles. In a Harris Survey of alumni, 57 percent said the Club
saved their lives. National headquarters are located in Atlanta. Learn
more at BGCA's Facebook and Twitter.
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