The Dove Foundation, a non-profit organization dedicated to family-
friendly entertainment, has
partnered with YEKRA, a versatile digital film
distribution platform,to launch The DOVE THEATER, using
YEKRA’s custom digital theater platform.
DOVE now offers a curated collection of films suitable for
family audiences.
The DOVE THEATER, comprised only of films marked with DOVE’s highly-
respected Seal of Approval,launches with recent hits and fan favorites such as
Dolphin Tale, Happy Feet, Where the Wild Things Are,and Gone with the Wind.
This partnership between The Dove Foundation and YEKRA provides a destination for the millions of families that rely onThe Dove Foundation’s rating system
to access family-friendly and safe content.
Titles are available for streaming
and download (UltraViolet), with
an accompanying in-theater store that offers physical
merchandise like DVDs, Blu-rays, and
The Dove Foundation allows other
faith-and family-friendly organizations to host the
DOVE THEATER on their own websites. By signing up
via YEKRA’s AffiliateConnect program, interested companies, groups, and
organizations will receive a short code to embed on their website.
They’ll also receive a percentage of
every sale through their theaters.
This partnership is “about taking faith-and family-friendly titles...to as many places as possible online that look for [DOVE]
approval and making it very easy for them to watch and associate with a brand they know and trust,” explains Built in Los Angeles.
With YEKRA,DOVE can “deliver content where the
eyeballs already are” (
The Los Angeles Times).“
The YEKRA Theaters were specifically
designed for brands to curate and distribute content to their niche audiences. Because
The Dove Foundation is committed to identifying and providing wholesome entertainment to
their users, The DOVE THEATER will give consumers loyal to DOVE a place to discover content that
matches their values,”said Lee Waterworth, YEKRA CEO.
"YEKRA is a complete media and
entertainment revolution, and with the rollout of the DOVE THEATER, our family and faith-based audiences will have access to
the content that they're looking for, while the YEKRAuser experience enhances the DOVE
brand,” said Dick Rolfe,Dove Foundation CEO. “YEKRA's model
of decentralizing distribution allows DOVE’s affiliate partners to maintain their
audiences' time, trust, and values. We are excited to have YEKRA as our VOD provider for the DOVE faith and family
brand.”
To see The DOVE Theater, visit
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