Have you ever
thought, “It sure would be cool to propose to my sweetheart on that billboard
by her office.”, or “I would love to show my son in a grand way how proud we
are of his graduating at the top of his class.”, or maybe
“I wish our little start-up company could compete with those big guys
advertising on billboards in Silicon Valley.”? Maybe there was some other
occasion where a large outdoor display ad or flashy promotion or billboard
would have been the perfect solution. You just could not afford it without
mortgaging your house for the cost of advertising.
The fact is
that the outdoor advertising game has been rigged to favor those with deep
pockets. Large scale outdoor advertising in big cities is tied to the real
estate where the billboards are located. It has also been controlled to a large
extent by the licenses and permits that are issued for these display signs to
be erected. As a result, there has been a giant price tag required to use these
large but otherwise static advertising mediums.
"Outdoor
advertising is an elitist business. I want to bring the power of large-scale
outdoor media within reach of the average person." –Giovanni Wolfgang, CEO, Zeusvision
Often
technology comes along and spurs new innovation and creates new players in the
game. This is what happened at Zeusvision. The founders at Zeusvision saw a new
opportunity with these large multimedia signs. They realized that perhaps these
billboards didn’t need to be dug in at a single location and mounted on poles.
They thought to themselves, “What if these multimedia billboards had wheels and
an
Zeusvision
enters the market with a novel idea, a new product, and a new price model that
could compete (and beat) the well-entrenched competition. Zeusvision has now
decided to bring that value and that cost savings to the average consumer. As
Giovanni puts it:
“Our belief
at Zeusvision (more than anything) is that people want to be recognized and
they want their voice to be heard. This assumption is evidenced by the millions
of comments and tweets posted to social media sites and blogs daily, not
counting the bloggers themselves.”
While social
media campaigns like those on Facebook™ and Twitter™ certainly add volume to
the voice of the people, it still does not level the playing field. “Location,
Location, Location” is the familiar mantra of a number of businesses. Media and
advertising still benefit greatly from the perceptions of location. A billboard
in Times Square is going to be seen by viewers as originating from a more
successful company than a billboard in New Jersey. Likewise a video display on
Rodeo Drive in Beverly Hills will get more attention than a billboard in East
L.A. It is simply a result of years of popular media conditioning. Zeusvision
will remove the roadblocks that prevented you from advertising in these
prominent locations.
"Our
message is rather simple: The average person or business owner should be able
to get their message out to the most influential groups of people, in the most
sought after geographic locations."–Giovanni
Wolfgang
Zeusvision is
including on-board technologies, like GPS, cameras, inertial motion sensors, light
sensors, eye tracking, gesture tracking, real-time GPU processing, and other
tech packages they are still exploring that allow your graphics and video to
interact with the public in ways never dreamed before. They will release their
Software Development Kit (SDK) and Application Programming Interface (API) in
Q1 of 2015 so other developers can participate. Think of Zeusvision as a huge
iPhone™ on wheels that can position itself wherever the client desires,
delivering customized multimedia messages and experiences for as little as $99.
Imagine this:
Robert has been dating Sally for six months. He has decided to ask for her hand
in marriage but wants to do it in spectacular fashion. He goes to his computer,
downloads a graphics template from the Zeusvision website and makes a graphic
with her picture on it with text asking her to marry him. Next he uploads the
proposal image and schedules the time he want’s his proposal to play. Because
Zeusvision buses have a route with fixed times and geo-locating ads, Robert
schedules his proposal to play on a specific street at 12:00 noon where his
fiancé-to-be will be joining him for lunch at an outdoor cafe. As Zeusvision
approaches the cafe he receives a text alerting him that his Zeusvision bus is
only 5 minutes away. Once Zeusvision is in sight he directs Sally’s attention
to his proposal graphic. Once she realizes that she is looking at herself on a
giant screen bus and she is also being proposed to simultaneously, surprise
turns to excitement and hopefully a yes to his question (and happiness ensues).
This is an example of messaging technology being used to increase the quality
of someone’s life.
To celebrate
their vision of “giving the people their voice back,” Zeusvision is giving away
free tickets to the 2015 Zeusvision Music Festival for all of the customers
that support the Zeusvision Public launch campaign starting on the 27th of
October. These are exciting times, to discover more about the Zeusvision Public
launch head over to www.zeusvision.com
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